PitchBook’s first quarter “Foodtech Report” noted that both the number of venture deals (359) and dollars invested ($6.9 billion) were down from the first quarter of 2021. The company’s growth struggle comes as the food tech industry itself is seeing a bit of a slowdown. “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight the brand’s delicious, nutritious and sustainable product portfolio with her signature recipes and engaging creative content.” “We love her authentic and genuine connection to the brand,” the spokesperson said. In Kardashian, the company also gains a powerful ally who is familiar with working with billion-dollar brands and gaining exposure.Ī Beyond Meat spokesperson said via email that after seeing Kardashian as a brand fan over the past few years, it made sense to create the consultant role. It is also looking to be a way to help the company reverse some of its slowdown in growth, according to recent earnings reports. “As my fans know, my fridge and freezer are fully stocked with Beyond Meat’s products and I’m so thrilled to be featured in the campaign as its chief taste consultant to inspire people to include Beyond Meat in their diets.”īloomberg reported that news of this sent the company’s shares up as much as 7% Tuesday to $26.56 before going back down to close for the day at $22.94 per share. “I’ve been focusing on going more plant-based and can tell you that Beyond Meat is my absolute favorite - I love how all their products not only taste amazing but are also good for me and my family,” Kardashian said in a statement.
Kim Kardashian is Beyond Meat’s new chief taste consultant.
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